Amway India, which makes Nutrilite range of traditional herbal products, plans to enter into partnerships with a few States for organic farming projects. The company recently entered into an agreement with the Andhra Pradesh Government, said Gursharan Cheema, senior vice president - north and south regions, Amway India. Under the pact, Amway India plans to source organic produce from local farmers in Andhra Pradesh for use in its Nutrilite range of products in India under an agreement with the Andhra Pradesh Economic Development Board. The plan is subject to commercial viability. In India, Amway had been sourcing certain organic products from small-scale farms since 2013. All partner farms go through its global uniform quality standards certification called NutriCert. Currently, the firm sources basil, turmeric and marigold among others from nine Nutricert suppliers in six States, including Karnataka, Kerala, Tamil Nadu, and Odisha. Traditional herbs such as tulsi and brahmi are sourced from certified organic farms located in the Western Ghats, he said. The annual revenue from Nutrilite in India is about ₹1,000 crore. Amway India is targeting a revenue of ₹125 crore from this category in another three years, Mr. Cheema added. For More You Can Check: Smart contract technology example

Worth billions of dollars, the organic label is the only federally regulated food label that conveys any information about how that food was produced. Certified organic is the fastest-growing food segment—and the distinction can be profitable for farmers (and also costly and difficult to implement)—but that doesn’t mean everyone’s happy with it. A series of scandals and a lack of faith in the current iteration of the USDA, which oversees the organic program, has led a group of pioneering organic farmers to create their own label: the Real Organic Project. In the past few years, the rules surrounding organic farming have taken a turn not to the liking of the sustainability-focused small-scale farmers who pushed the movement into being with the 1990 Farm Bill. For one, the USDA declared that soil-free farming methods can snag the coveted label despite objections from farmers who consider the Earth a fundamental component of organic farming. And more recently, the USDA torpedoed a previously-approved law that would have required basic animal welfare standards for organic livestock. “I got involved when I started seeing a lot of hydroponic tomatoes certified as organic showing up in the market, about five years ago,” says Dave Chapman, a longtime organic farmer who runs Long Wind Farm, in Vermont. “We made a really good faith effort to reform the organic program, but we realized [certification of hydroponics] was not the only egregious failure—the NOP [National Organic Program] was very weak on animal welfare, too.” For More You Can Check: Corporate Video Pricing

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